---
ref: workflow:funding-signal-outbound
title: Turn fresh funding news into qualified outbound
author: thedogwiththedataonit
tools: [tool:people-data-labs/search-companies, tool:apollo/search-people, tool:apollo/bulk-enrich-people, tool:anthropic/create-message, tool:lemlist/add-lead-to-campaign]
tags: [capability:build-audience, capability:enrich-contacts, capability:send-email, capability:write-copy, channel:email, has:api, motion:outbound]
updated: 2026-09-27
---

# Turn fresh funding news into qualified outbound

Set up the tools below, then run the steps in order for the user.

## Inputs

Ask the user for these before you start.

- `target_segment`: the kind of company to watch, e.g. Series A B2B SaaS in the US
- `campaign_id`: the lemlist campaign that sends the emails from your mailbox, e.g. cam_123; its email reads each lead's drafted text from a custom variable

## Set up

### Search companies (People Data Labs, tool:people-data-labs/search-companies)

Use the API.

- Base URL: https://api.peopledatalabs.com
- Endpoint: `POST /v5/company/search`
- Auth: send the header `X-Api-Key: $PDL_API_KEY`
- Get a key: https://dashboard.peopledatalabs.com/api-keys

### Apollo (tool:apollo/search-people, tool:apollo/bulk-enrich-people)

Use the first option your agent supports.

#### MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

```json
{ "mcpServers": { "apollo": { "url": "https://mcp.apollo.io/mcp" } } }
```

- Search for people: call the MCP tool `apollo_mixed_people_api_search`
- Enrich up to 10 people: call the MCP tool `apollo_people_bulk_match`

#### CLI (official)

Install the command, then confirm it runs.

```sh
brew install apolloio/apollo-io-cli/apollo-io-cli
apollo --version
```

- Search for people: run `apollo people search`
- Enrich up to 10 people: run `apollo people bulk-enrich`

### Create a message (Anthropic, tool:anthropic/create-message)

Use the first option your agent supports.

#### CLI (official)

Install the command, then confirm it runs.

```sh
curl -fsSL https://claude.ai/install.sh | bash
claude --version
```

Run `claude -p`.

#### API (official)

- Base URL: https://api.anthropic.com
- Endpoint: `POST /v1/messages`
- Auth: send the header `x-api-key: $ANTHROPIC_API_KEY`
- Get a key: https://platform.claude.com/settings/keys

### Add a lead to a campaign (lemlist, tool:lemlist/add-lead-to-campaign)

Use the first option your agent supports.

#### CLI (official)

Install the command, then confirm it runs.

```sh
npm install -g @lemlist-official/cli
lemlist --version
```

Run `lemlist api POST /campaigns/{campaignId}/leads/`.

#### API (official)

- Base URL: https://api.lemlist.com/api
- Endpoint: `POST /campaigns/{campaignId}/leads/`
- Auth: send the header `Authorization: Basic $LEMLIST_API_KEY`
- Get a key: https://app.lemlist.com/settings/integrations

Make one read-only call to each tool to confirm access.

## Steps

1. **Find funded companies** with Search companies (People Data Labs). List companies matching `target_segment` whose `last_funding_date` falls in the last 30 days, with `size` up to 100 and `scroll_token` for the next page. Keep name, domain, latest round and date.
2. **Find the buyer** with Search for people (Apollo). For each company, find the head of growth or marketing; skip companies with no match.
3. **Get their emails** with Enrich up to 10 people (Apollo). Enrich each buyer, up to 10 per call. Keep their name, title and work email.
4. **Write emails** with Create a message (Anthropic). Draft a three-sentence plain-text email per contact: congratulate the round, name one thing they will now have budget for, ask one question. Show the drafts to the user.
5. **Send** with Add a lead to a campaign (lemlist). After the user approves, add each contact to `campaign_id` with their approved email as a custom variable.

## Done when

- Every funded company has a contact, or a note explaining why not.
- Every approved contact is in the campaign, and the user has a summary table.

## Rules

- Only use the tools listed above.
- Ask the user before anything that sends messages, costs money, or changes data.
- Never print API keys.