---
ref: tool:loops/create-campaign
name: Create a campaign
company: company:loops
workflows: []
access: [mcp, cli, api]
tags: [capability:send-email, category:email, has:api, has:cli, has:mcp]
docs: https://loops.so/docs/api-reference/create-campaign
updated: 2026-09-27
---

# Create a campaign

Creates a draft marketing campaign with an empty email message, optionally aimed at a mailing list, segment or filter and scheduled.

Write the email's subject, sender, preview text and LMX content through the
returned `emailMessageId` (`loops email-messages update` on the CLI).
`scheduling` (`--schedule-at` or `--schedule-now`) sets when the campaign
sends once it is published. On the MCP server, `search`, `describe` and
`execute` find, inspect and run this operation.

## Set up

Use the first option your agent supports.

### MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

```json
{ "mcpServers": { "loops": { "url": "https://mcp.loops.so" } } }
```

Call the MCP tool `execute`.

Server URL: https://mcp.loops.so

### CLI (official)

Install the command, then confirm it runs.

```sh
brew install loops-so/tap/loops
loops --version
```

Run `loops campaigns create`.

Set `$LOOPS_API_KEY` in your environment first (get a key: https://app.loops.so/settings?page=api).

### API (official)

- Base URL: https://app.loops.so/api
- Endpoint: `POST /v1/campaigns`
- Auth: send the header `Authorization: Bearer $LOOPS_API_KEY`
- Get a key: https://app.loops.so/settings?page=api
- Docs: https://loops.so/docs/api-reference/intro

Before doing anything else, make one read-only call to confirm access.

## Rules

- Ask the user before anything that sends messages, costs money, or changes data.
- Never print API keys.