Segment
Overview
Twilio Segment is a customer data platform: it collects events and user traits from websites, apps and servers, cleans them, and routes them to the analytics, CRM and marketing tools connected as destinations. The HTTP Tracking API records identify, track, group, page and batch calls for one source and authenticates with that source's write key (in the source, open Settings and then API Keys). Send it as Basic auth: `SEGMENT_API_KEY` holds the base64 of the write key followed by a colon, `<write key>:`. Workspaces in the EU send to `https://events.eu1.segmentapis.com` with a write key from an EU workspace; Segment rejects data sent to the wrong region. The Public API at `https://api.segmentapis.com`, which manages sources, destinations and Engage audiences, takes a separate workspace token and is not the API listed here.
Workflows
0 workflows using Segment.
Tools
What agents can reach at Segment.
- Associate a user with a group
Segment · Ties an identified user to a group, such as a company or account, and records the group's traits like industry and employee count.
- Identify a user
Segment · Records a user's traits, such as email, name and plan, against their user ID and routes them to the source's destinations.
- Send a batch of calls
Segment · Sends up to 2,500 identify, group, track, page and screen calls to a source in one request.
- Track an event
Segment · Records one action a user took, such as Signed Up, with its properties and routes it to the source's destinations.