---
ref: company:mixpanel
name: Mixpanel
tools: [tool:mixpanel/create-cohort, tool:mixpanel/query-profiles, tool:mixpanel/query-saved-report, tool:mixpanel/run-query]
tags: [capability:build-audience, capability:track-product-usage, category:product-analytics, has:api, has:cli, has:mcp]
updated: 2026-09-26
---

# Mixpanel

Product analytics, session replay, experiments and feature flags on your event data.

Mixpanel is a product intelligence platform that combines event analytics (insights, funnels, flows and retention), session replay, experiments, feature flags and AI-powered insights.

The URLs above are for US projects. EU and India projects use `https://mcp-eu.mixpanel.com/mcp` and `https://mcp-in.mixpanel.com/mcp` for MCP, and `https://eu.mixpanel.com/api/query` and `https://in.mixpanel.com/api/query` for the Query API. The Query API authenticates with a service account: `MIXPANEL_SA_TOKEN` holds the base64 of `<username>:<secret>`, and every request carries `project_id`.

## Tools

- tool:mixpanel/create-cohort — Create a cohort: Creates a saved cohort of users from a cohort definition.
- tool:mixpanel/query-profiles — Query profiles: Returns the user or group profiles that match a selector expression or belong to a cohort.
- tool:mixpanel/query-saved-report — Query a saved report: Returns the data behind a saved report, such as an Insights report, by its ID.
- tool:mixpanel/run-query — Run a query: Runs an ad-hoc insights, funnels, flows or retention query on the project's events and returns the results.

## Links

- Website: https://mixpanel.com
- Docs: https://docs.mixpanel.com