---
ref: company:hubspot
name: HubSpot
tools: [tool:hubspot/add-to-segment, tool:hubspot/create-note, tool:hubspot/search-crm-records, tool:hubspot/upsert-contacts]
tags: [capability:build-audience, capability:manage-crm, category:crm, has:api, has:mcp]
updated: 2026-09-26
---

# HubSpot

Marketing, sales and service software on one customer platform, built around a shared CRM.

HubSpot's marketing, sales and service tools share one CRM of contacts, companies, deals and activities. Its hosted MCP server reads and writes CRM records with the signed-in user's permissions. The REST API takes a service key (in public beta) or an app's static access token as a Bearer token, and its current paths carry a dated version such as `2026-09`.

## Tools

- tool:hubspot/add-to-segment — Add records to a segment: Adds contacts or other records, by ID, to a static segment (list).
- tool:hubspot/create-note — Create a note: Logs a note on the timeline of the contacts, companies or deals it is associated with.
- tool:hubspot/search-crm-records — Search CRM records: Returns contacts, companies, deals or other CRM records that match property filters or a text query.
- tool:hubspot/upsert-contacts — Create or update contacts: Creates contacts or updates the ones that already exist with new property values.

## Links

- Website: https://hubspot.com
- Docs: https://developers.hubspot.com/docs